Posts filed under: Marketing

Social Marketing In Real-Time With Restaurant Wi-Fi

Social Marketing in Real-time Providing free Wi-Fi in your restaurant encourages customers to stay at the table for longer periods, which can increase spend by up to 20%, ordering extra...

2014 Digital Trends from Marketing Thought Leaders

We keep on hearing about mobile marketing and now there’s another term we can put into the mix – multi-platform living!  Below is an excerpt from Forbes, written by Noah...

Best Email Marketing For Small Business, Consultants and Professional Services for Less Than £1 A Day!

Email Marketing Launches New Web Academy! At a recent workshop by The Ruby Marketers for the Kent University Business School to help the retailers of Rochester High Street to boost...

The Simple Guide To Features And Benefits

When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME ME ME, describing the product. For example,...

Opening The Door To The Second Sales Wave

‘Creek, Creek’ – That’s the sound of a subscriber opening your last marketing email [1] – and opening a mental door to more information on that particular subject. Then there’s...

How Split Testing Can Grow Your Sales

Take a look at that last promotion you sent. Go ahead, open it up. How is your subject? Interesting enough to open? How about your call to action? So intriguing...

Is Logo Ego Sapping Your Business Brawn?

Many business newbies lose momentum by fretting over the design of their logo. This is understandable when we see companies like Nike and Virgin whose name alone can sell a...

Features And Benefits Of A Product: A Simple Guide

Benefits Tell Whilst Features Sell When you are writing the content for your website, blog or sales page, understanding the difference between a feature and a benefits really matters.  That’s...

Social Media Vs Search Engines

What is it you want to achieve with your online marketing.  Perhaps you want more leads, or maybe it’s more about brand awareness and expert positioning. Well depending on what...

How To Write An About Me Page

When I’m helping clients develop their websites, this is the area which often needs help and causes confusion.  And I can’t say I’m that surprised – after all, look at...