Fans, fans fans, followers and connection. We want them all and more of them! Tweets and twerps bring ’em all in. Is this what it’s really about – well sort of but we don’t say it out loud!
No it’s not. It’s about engagement. Too much chasing of the numbers and sending out stuff so you can rack up even more tweets being broadcast is just that – it’s broadcasting. But social media is about communication and that’s a two way street and so if you want your social media marketing to work then you need to get this sorted.
This is a good article about why you need to be concerned about your engagement and then gives you 15 steps to improve it.
Enjoy and do come back and tell me what you thought.